With the Los Angeles Rams starting in 1966.
Once a perennial contender in the NFL, the team fell off badly after the 1958 season. From 1959 to 1965, the team’s worst record was 1-12-1 in 1962 and its best record was 5-7-2 in 1964. The team had only one hot streak, a three gamer in 1965, which I earlier mentioned.
After a 1-9 start in 1965, Los Angeles defeated:
–at home the Green Bay Packers 21 to 10;
–on the road at St. Louis 27 to 3; and
–at home the Cleveland Browns 42 to 7.
The Rams barely lost to the Baltimore Colts in the final game 20 to 17. Evan so, LA defeated both teams that were in the NFL Championship. The Rams finished 4-10.
Despite this good ending, the Rams fired Harland Savre after the season. George Allen in his first year brought the team to 8-6 a four game advance. They lost two games to the Green Bay Packers. From 1967 to 1970, Los Angeles was among the top teams every year. However, they never won any playoff games.
Chip Kelly in his first year improved the team by six games, two better than George Allen.