Schmidt’s Light Beer vs Anheuser Busch Natural

C Schmidt’s and Sons no doubt extended their existence by brewing Schmidt’s Light beginning in 1980. Theirs was a novel approach. One man was before the screen talking just as if another person, in this case you, were ready to order. He was drinking Schmidt’s Light and just heard you want Anhueser-Bush Natural Light.

The ‘Star’ of this commercial says “taste your beer”. You take his glass and which looks half empty agree with his assessment that it tastes good. {The law prohibits showing on television or billboards the consumption of any alcoholic beverage.} Offering you his glass, he says says “Now taste Schmidt’s Light.” You taste it and evidently think it is really fine. “Hey Great,” he says. “Now read the labels.” He reads and says “Schmidt’s Light 95 calories, Natural Light 110. “Why pay for 15% more calories you don’t want anyway when you can be drinking great tasting “Schmidt’s Light.

The punch line is…”Schmidt’s Light. The proof is in the bottle and on it.”


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